A positive employer brand can help your company stand out in a
crowded job market. Employers should always be open to new and innovative ways
to recruit new talent. Building a great employer brand is one of the best
methods to attract top talent
Be authentic - Leadership has a huge
impact on both corporate culture and employee happiness. Authentic business
leadership is the strongest predictor of job satisfaction, dedication to the
organization, and happiness at work.
Be human - When selecting which
positions to apply for, job seekers want to see that your company is humane.
People — not impersonal companies – attract and like people. A strong and
authentic employer brand message includes displaying a brand personality,
thinking like a human and emphasizing relationships.
Ask for (and act on) feedback - Staff
must feel comfortable to provide comments without fear of retribution. Honest
feedback is impossible without trust between workers and leaders. Remember that
soliciting and asking for feedback is simply the first step: as an employer,
you must continuously follow up on employee comments and suggestions.
Flex the rules - Workers now expect
firms to offer flexible work choices to help them balance work and personal
obligations. Flexibility with employees benefits your company. Building
employee trust, retaining critical talent, and collaborating to discover
solutions that work for all parties involved. In a 2015 survey, 67% of
employers stated their employees had good work-life balance, but only 55% of
employees concurred.
In Conclusion, employer branding is dynamic. There are always new trends, new
technologies, and differing opinions on what works. To preserve and develop
your employer brand, you must consistently learn from your failures and
external comments
References
Dubois, F., 2004. Competency-Based
Human Resource Management. 1st Edition ed. New York: Davies - Black
Publishing .
Edwin, V.,
2005. Human Resources Management. 10th Edition ed. New Delhi : Hill
Publishing Co. Ltd.
Gareth,
J., 2008. Human Resources Management. 9th Edition ed. New Delhi:
Sultan Chand & Sons.
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